Travelers : Takes on Distracted Driving with Launch of Every Second Matters℠ Campaign
The company’s public policy division, the Travelers Institute, kicks off new national symposia series exploring the serious implications of taking your eyes off the road, even for a second
The Travelers Companies, Inc. (NYSE: TRV) today launched its Every Second Matters national initiative targeting the distracted driving problem. Through a series of forums held across the country by the company’s public policy division, the Travelers Institute, the campaign looks to bridge the gap between why many believe distracted driving is dangerous, yet nearly a quarter of Americans admit to doing it.
“The National Safety Council reported more than 40,000 traffic fatalities in 2016,” said Joan Woodward, Executive Vice President, Public Policy and President of the Travelers Institute. “Distracted driving is a contributing factor and it’s a problem that won’t go away without understanding its causes and promoting safe behavior.